Director of GTM Narrative
Core
Own and evolve Maven's go-to-market narrative, defining frameworks and writing high-impact content to connect employer value and member experience.
Role type
Director of GTM Narrative (Strategist & Writer)
Builds
Narrative frameworks, pitch decks, campaign themes, and messaging hierarchies
Domain
Healthtech / Healthcare
Deliverable
product features
Required skills
Strategic narrative definition, high-quality writing, systems thinking, data-to-story translation, AI fluency, cross-functional influence
Preferred skills
Management consulting background, editorial leadership, healthtech experience, building functions from scratch
Technologies
AI tools for research and content development
Responsibilities
Define and evolve core narrative ensuring coherence across employer and member audiences; Shape narrative for major company moments like product launches; Own and update the primary corporate pitch deck; Write executive briefs and campaign themes; Partner with Product Marketing on positioning; Translate clinical research and outcomes data into credible stories; Build a living narrative system with usage guidelines; Establish feedback loops with Growth and field teams
Seniority
Director, hands-on IC with strategic scope