Product Marketing Manager
Core
Lead the creation and optimization of global cross-functional GTM Pods strategy to accelerate commercial growth and build a product-led brand.
Role type
Product Marketing Manager (GTM Strategy)
Builds
Global go-to-market strategies, product positioning, value propositions, and messaging for SaaS products.
Domain
B2B SaaS, high-growth startup environment
Deliverable
product features | dashboards & analysis
Required skills
B2B product marketing, data-driven decision making, content creation (white papers, web pages, videos, ROI calculators), market intelligence analysis, competitive analysis, product strategy alignment, sales enablement, campaign management, win rate and pipeline tracking
Preferred skills
Experience in high-growth startup environment, advanced AI tools for content generation and messaging optimization
Technologies
Advanced AI tools for content generation and market intelligence
Responsibilities
Centralize understanding of buying audience and personas; Create impactful product positioning and messaging; Collaborate on campaigns for the customer lifecycle; Partner with Product on strategy, roadmap, and design sprints; Lead new product and feature launches; Track and iterate on win rate, deal velocity, and adoption metrics
Seniority
Mid-level, hands-on IC