Product Marketing Manager - Legal Intake & Orchestration - 11926
Core
Drive positioning, go-to-market strategy, and market adoption for Coupa's Legal Intake & Orchestration offering powered by Tonkean.
Role type
Product Marketing Manager
Builds
Go-to-market programs, sales enablement materials, product demos, and analyst briefings for legal technology solutions
Domain
Legal technology / Enterprise SaaS
Deliverable
product features
Required skills
B2B product marketing, legal technology domain expertise, positioning & messaging, sales enablement, product demo delivery, webinar hosting, analyst relations, partner ecosystem management
Preferred skills
Enterprise SaaS experience, legal operations knowledge, competitive intelligence, storytelling
Technologies
Tonkean, CLMs, eBilling platforms, matter management systems
Responsibilities
Own and evolve positioning and messaging for the Legal Intake & Orchestration offering; Create high-quality sales decks, battlecards, and customer-facing presentations; Develop and deliver product demos and host webinars; Support industry analyst relationships and briefings; Collaborate with partners to develop joint go-to-market assets; Gather customer and market intelligence to inform product and marketing strategy
