Founding Head Of Growth Equity Deferred Salary Company Pinchstreet

## About the Role We are looking for a Founding Head of Growth to take us from 0 to 10,000 active users. This is not a "strategy-only" role. This is a "roll up your sleeves and build the funnel" role. You will work directly with the CEO to define our Go-To-Market strategy and execute it relentlessly. ## About the Company PinchStreet is the first Discovery-First Financial Operating System. We are solving the biggest problem in retail investing: The "Search Bar" Barrier. Most people don't invest because they don't know what to buy. We have replaced the intimidating search bar with a gamified, algorithmic feed that surfaces investment opportunities based on user interests. We combine this viral consumer interface with institutional-grade tools (Direct Indexing) and a unique "Family Mode" to serve the mass affluent workforce. ## What You Will Do - Own the Launch: Build and manage our waitlist and "Velvet Rope" referral strategy. - Guerrilla Acquisition: Scrape, hustle, and create organic content on TikTok/Reels to drive cost-effective user acquisition. - The "Discovery" Loop: Market our unique UI (The Feed) to showcase how we differ from spreadsheet-style apps like Robinhood. - Community: Manage our Discord/Socials and turn early users into evangelists. ## Who You Are - 4+ years in Growth Marketing for B2C Mobile Apps or Fintech. - You understand "Viral Loops": You know how to make a product grow itself through shared behaviors. - You want to be a Co-Founder/Founding Team member, not just an employee. ## What We Offer - Equity: 1.5% – 2.0% (Significant ownership stake). - Salary: $60k - $75k Base (Deferred until Funding Milestone is hit). - Title: Founding Head of Growth.