Marketing Communication Lead
Core
Develop and execute marketing strategies, digital campaigns, and communications plans to strengthen brand awareness, support business growth, and drive customer engagement for Wabtec Bus Solutions across North America.
Role type
Senior Marketing & Communications Lead
Builds
Marketing strategies, digital campaigns, content assets, event experiences, and lead generation initiatives for transit bus and rail systems.
Domain
Transportation (Freight and Transit Rail) / Marketing & Communications
Deliverable
product features
Required skills
Strategic marketing planning, digital marketing management, public relations, event planning and execution, budget management, project management, stakeholder communication, vendor management, data analytics for marketing
Preferred skills
Experience with SEO, social media, and lead generation tools
Technologies
Microsoft Office (PowerPoint, Excel), digital advertising platforms, analytics tools
Responsibilities
Develop annual marketing strategies and communications plans; manage digital marketing activities including website content, email, social media, and SEO; plan and execute trade shows, customer events, and the annual North American Sales Meeting; manage media relations and press releases; oversee external agencies and vendors; manage the annual marketing budget and report ROI to leadership.