Senior Manager, Marketing Analytics- Gastroenterology
Core
Deliver advanced analytics, insights, and AI-driven recommendations to inform brand strategy, commercial execution, and launch planning for Ulcerative Colitis and Crohn's Disease markets.
Role type
Senior Manager, Marketing Analytics (Pharmaceuticals)
Builds
Actionable commercial strategies, promotional investment plans, forecasting models, and AI-enabled analytical workflows for Marketing and Sales leadership.
Domain
Healthcare / Gastroenterology / Pharmaceutical Marketing
Deliverable
dashboards & analysis
Required skills
Advanced analytics, machine learning, generative AI, marketing mix modeling, forecasting, patient journey analysis, stakeholder management, project management, data visualization, business storytelling
Preferred skills
Experience with IQVIA or Symphony Health data, experience managing external analytics suppliers, expertise in Microsoft Copilot, Claude, and Claude Code
Technologies
Microsoft Copilot, Claude, Claude Code, IQVIA, Symphony Health, Generative AI tools
Responsibilities
Analyze physician, patient, payer, and competitive data to evaluate market performance; Develop promotional investment strategies using marketing mix modeling and optimization; Partner with cross-functional teams to align analytics with brand strategy; Apply AI and automation to accelerate data exploration and insight generation; Lead analytical projects and manage external suppliers and consultants; Present complex findings to senior leadership in clear business narratives.
Seniority
Senior, hands-on IC with management responsibilities