Senior Manager, Marketing Research & Analytics - Rheumatology
Core
Design, implement, and manage marketing research and analytics initiatives to derive high-impact learnings from qualitative/quantitative research, behavioral analytics, and market intelligence to inform strategic and tactical decision-making for patient support programs.
Role type
Senior Manager, Marketing Research & Analytics
Builds
Strategic insights and actionable recommendations for AbbVie's verticals (Marketing, Patient Services Strategy) and Brand partners.
Domain
Pharmaceutical industry, Patient Support, Market Intelligence
Deliverable
dashboards & analysis
Required skills
Strategic thinking, Supplier and stakeholder management, Data strategy, Project management, Cross-functional collaboration, Budget management, Ethical compliance, Presentation skills, Analytical reasoning
Preferred skills
Pharmaceutical industry experience, Pharmaceutical data expertise (prescribing, sales, payer, formulary, patient-level), Advanced degree (MA, MS, MBA, PhD)
Technologies
Agile analytics capability, Visualization tools
Responsibilities
Lead custom research projects, Synthesize learning across research/analytics/market intelligence, Maintain organizational knowledge of market/competitive trends, Design and execute measurement plans, Coordinate quarterly program performance assessments, Manage data strategy efforts, Collaborate on Brand and Market Access intelligence, Manage research/analytics suppliers, Monitor programs within budget, Ensure compliance with financial/ethical guidelines
Seniority
Senior, hands-on IC with leadership responsibilities