Brand Manager Gastroenterology
Core
Develop and implement sales and marketing strategies for gastroenterology therapeutic area products to drive business growth and achieve revenue targets.
Role type
Brand Manager (Pharmaceuticals)
Builds
Brand plans, marketing campaigns, patient journey maps, and strategic brand objectives.
Domain
Pharmaceuticals / Gastroenterology
Deliverable
product features
Required skills
Strategic thinking, cross-functional leadership, stakeholder management, patient journey mapping, budget and P&L management, ROI tracking, project management, territory management, digital marketing knowledge, financial principles.
Preferred skills
None explicitly stated as preferred.
Technologies
None explicitly stated.
Responsibilities
Develop and implement sales and marketing strategies for assigned therapeutic area products; Collaborate cross-functionally with HCP and non-HCP stakeholders to identify target segments and determine brand positioning; Guide the design and implementation of marketing activities including innovative tactics and multi-channel initiatives; Organize F2F visits, group visits, seminars, and conferences; Forecast, monitor brand KPIs, manage budget and brand P&L, and track ROI; Lead the development of marketing inputs to Strategic Brand Plan and coordinate Long Range Plan; Maximize brand sales and margin revenue through effective execution of brand activities.
Seniority
Mid-level, hands-on IC
