(Associate) Brand Manager, Eyecare
Core
Lead patient experience insights and develop patient-centric strategies for the eyecare brand, focusing on CLM engagement and customization.
Role type
Associate Brand Manager (Eyecare)
Builds
Brand plans, patient journey maps, and marketing activities for the eyecare portfolio.
Domain
Biopharmaceuticals / Eyecare
Deliverable
product features
Required skills
Patient journey mapping, Close Loop Marketing (CLM), brand positioning, budget management, ROI tracking, cross-functional collaboration, strategic planning, digital marketing, financial principles
Preferred skills
Pharmacy, science, or biology background, eyecare marketing experience
Responsibilities
Collaborate with Brand and In-Field teams to synthesize patient insights; develop and challenge brand strategies for patient-centricity; guide design and implementation of marketing activities; monitor brand KPIs and manage budget/P&L; lead development of marketing inputs for Strategic and Long Range Brand Plans.
Seniority
Associate, individual contributor
