Senior Brand Manager Oncology/Hematology (all genders)
Core
Senior Brand Manager responsible for strategic brand and product leadership, market insights, and launch execution for oncology/hematology products in the German market.
Role type
Senior Brand Manager (Pharma/Oncology)
Builds
Integrated marketing campaigns, omnichannel customer experiences, and product launch strategies for oncology therapies.
Domain
Healthcare / Oncology / Germany
Deliverable
product features
Required skills
Brand strategy, market research, cross-functional stakeholder management, launch project management, omnichannel marketing, budget & ROI management, regulatory compliance, strategic communication
Preferred skills
Oncology experience, digital marketing expertise, international collaboration
Technologies
Market research tools, omnichannel platforms, BI tools
Responsibilities
Develop brand and product strategy for Germany, coordinate market research and competitive analysis, lead launch and lifecycle projects, manage marketing budget and KPIs, ensure regulatory compliance, collaborate with Sales, Medical, and Market Access teams
Seniority
Senior, hands-on IC