Brand Manager Oncology/Hematology (all genders)
Core
Develop and execute brand and product strategy for oncology products in the German market, coordinating market research and positioning to drive launch and sustainable growth.
Role type
Brand Manager (Oncology/Hematology)
Builds
Integrated customer experience across personal and digital channels for oncology products in Germany
Domain
Healthcare / Oncology / Pharma
Deliverable
product features
Required skills
Brand strategy, market research, cross-functional collaboration, budget management, omnichannel marketing, regulatory compliance, data-driven decision making
Preferred skills
Oncology experience, digital marketing, project management
Technologies
Market research tools, KPI tracking systems, digital marketing platforms
Responsibilities
Coordinate market research and competitive analysis; Develop brand and product strategy; Lead positioning and communication concepts; Align strategy with international teams; Manage marketing budget and execute campaigns; Ensure regulatory compliance
Seniority
Mid-Senior, hands-on IC