Regional Marketing Manager, Gastroenterology - West
Core
Field-based marketing role developing and optimizing national and regional marketing initiatives for AbbVie Immunology brands.
Role type
Regional Marketing Manager
Builds
National and regional marketing initiatives, conventions, advisory boards, and commercial peer-to-peer education programming
Domain
Pharmaceutical / Immunology
Deliverable
product features
Required skills
Strategic marketing planning, budget management, external expert engagement, regulatory compliance, cross-functional collaboration, market intelligence analysis
Preferred skills
Immunology experience, Gastroenterology experience
Technologies
None stated
Responsibilities
Lead projects through promotional review process, manage strategy and execution for conventions and advisory boards, provide insights on brand optimization, lead partnerships with field leadership, understand market drivers and competitive landscape, coordinate external vendors and internal departments, identify and build relationships with external experts and patient associations
Seniority
Mid-level, field-based