Associate Director, Consumer Marketing - Multiple Myeloma
Core
Lead consumer marketing strategies to drive disease awareness, patient engagement, and brand adoption for Multiple Myeloma patients and caregivers.
Role type
Senior marketing leader (Associate Director)
Builds
Consumer-focused brand strategies, patient segmentation, value propositions, messaging, creative campaigns, and omnichannel marketing programs.
Domain
Healthcare / Oncology (Multiple Myeloma)
Deliverable
product features
Required skills
Consumer marketing strategy, patient segmentation, omnichannel campaign execution, agency management, product launch planning, patient journey mapping, market research, regulatory compliance, stakeholder influence, team mentorship
Preferred skills
Hematology experience, Multiple Myeloma experience, advanced degree in Marketing/Business/Healthcare
Technologies
Digital, social, paid media, CRM, advocacy channels
Responsibilities
Develop and execute comprehensive consumer marketing strategies; lead consumer marketing planning processes; develop patient-centric segmentation and messaging; oversee creation of integrated consumer campaigns; drive development of consumer creative and educational content; partner with market research and analytics teams; collaborate cross-functionally with medical, regulatory, legal, and sales teams; lead development of patient experiences and support programs; manage agency partners and budgets; mentor direct reports; drive growth in consumer awareness and brand preference.