Manager, Analytics and Market Research
Core
Strategic in-house counsel and market research lead for Hepatitis C Virus (Mavyret) franchise, driving commercial strategy, sales growth, and brand planning through data analytics and primary/secondary research.
Role type
Manager, Analytics and Market Research
Builds
Commercial brand strategy, sales tactics, and market insights for the Hepatitis C Virus franchise.
Domain
Biopharmaceuticals / Specialty Business Unit
Required skills
Strategic thinking, tactical execution, analytical reasoning, business acumen, data integration, custom research methodologies, predictive modeling, stakeholder influence, insight discovery, financial forecasting, AI tool adoption
Preferred skills
MBA, Pharmaceutical Industry experience, consultative role experience
Technologies
Artificial intelligence tools, predictive models, secondary data sources, primary research platforms
Responsibilities
Act as primary interface for APEX within the Hepatitis C Virus market; Collaborate with Brand Marketing, Sales, Market Access, and Finance to manage secondary data analytics and custom primary research; Guide research decisions by evaluating primary versus secondary research applicability; Create and execute marketing research and data purchase plans; Manage suppliers and stakeholders for custom research programs; Conduct analytics integrating complex datasets for segmentation and targeting; Track market, brand, and media performance; Lead the Insight discovery process; Inform brand planning through marketplace performance understanding; Represent the voice of the targeted customer in creative development; Apply predictive models for financial forecasting; Ensure marketing research compliance.
Seniority
Manager, strategic advisor