Associate Director, Omnichannel Analytics
Core
Lead omnichannel analytics and marketing measurement to drive sustainable top-tier performance for AbbVie's U.S. Specialty brands through planning, execution, and stakeholder communication.
Role type
Senior leadership marketing analytics manager
Builds
Marketing analytics solutions, KPIs, and state-of-the-art models for consumer and physician engagement
Domain
Healthcare / Pharmaceutical marketing analytics
Deliverable
production ML models
Required skills
Marketing research, advanced analytics, modeling techniques, team management, strategic thinking, tactical execution, analytical reasoning, business acumen, problem solving, stakeholder communication
Preferred skills
Consultative role experience, MBA
Technologies
None explicitly stated
Responsibilities
Build analytics learnings at key inflection points across touchpoint channels; Lead the analytic team to ensure use of advanced techniques; Provide leadership to cross-functional partners to build solutions and campaigns; Lead consumer marketing measurement processes; Guide and perform franchise analytics; Develop KPIs aligning promotional tactics to business goals; Oversee development of state-of-the-art models; Identify and articulate fact-based spending and pricing principles
Seniority
Senior, hands-on IC with team leadership