E-Commerce Senior Specialist
Core
Manage, optimize, and drive strategic growth of skincare brands' direct-to-consumer (DTC) storefronts, focusing on conversion rate optimization, subscription growth, and promotional execution.
Role type
Senior E-commerce Specialist (DTC)
Builds
DTC storefronts, promotional landing pages, subscription experiences, and optimized product catalogs.
Domain
Beauty/Skincare, Direct-to-Consumer (DTC) E-commerce
Deliverable
product features
Required skills
Strategic marketing, platform management, conversion rate optimization (CRO), subscription management, SEO/AEO/GEO principles, project management, performance analytics, TikTok Shop management
Preferred skills
MBA or advanced degree, experience in Beauty/Wellness/CPG/Healthcare
Technologies
Ecommerce reporting tools, A/B testing platforms, SEO/AEO/GEO tools
Responsibilities
Translate marketing goals into actionable website strategies; lead setup and execution of on-site promotions and discount logic; manage end-to-end subscription experiences and auto-replenishment logic; lead testing roadmap for A/B and multivariate tests; manage product catalog, collections, and site structure; partner with paid teams for search and discoverability optimization; analyze consumer behavior and sales data to recommend UI/UX improvements; oversee TikTok Shop management and affiliate model alignment.
Seniority
Senior, hands-on IC