German Programme Manager
Core
Drive trade programme development and delivery for a major manufacturing client in the German market, supporting dealer network growth and sales performance.
Role type
Trade Programme Manager
Builds
Trade programmes, marketing initiatives, and dealer support services for a manufacturing client
Domain
Automotive aftermarket / Mobility industry
Deliverable
product features
Required skills
German language (native), English (fluent), dealership process knowledge, market analysis, pricing analysis, KPI reporting, stakeholder management, leadership/coaching
Preferred skills
Agricultural business knowledge, industry qualification/degree
Technologies
None stated
Responsibilities
Act as primary contact for dealers and sales teams; deliver marketing initiatives and promotional activities; build relationships with internal stakeholders and dealer partners; support dealerships in managing trade customer bases; analyse programme performance and market/competitor trends; perform pricing analysis of trade parts; develop and deliver KPI reporting; conduct regular market visits; onboard dealers; provide leadership to Sales Development Manager
Seniority
Mid-level, hands-on IC