Associate Director of Development, Direct Response Marketing
Core
Execute omni-channel direct response marketing campaigns (print, digital, emerging technologies) for Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society recognition program.
Role type
Associate Director of Development, Direct Response Marketing
Builds
Data-driven fundraising campaigns and production plans for Harvard University
Domain
Higher Education / Direct Response Marketing
Required skills
Omni-channel campaign management, data-driven audience segmentation, project management, team supervision, process documentation, creative direction, stakeholder relationship management, analytics interpretation
Preferred skills
Direct mail best practices, web and interactive media knowledge, marketing research, Adobe InDesign, Microsoft Office Suite, HTML
Responsibilities
Translate fundraising strategy into production schedules and audience matrices; supervise Development Assistant Specialist; manage creative and content timelines; track and analyze campaign results to refine strategy; build relationships with production partners (mail house, Email Marketing); execute project management across planning, proofing, and deployment phases; provide strategic input on messaging and campaign optimization.
Seniority
Senior, hands-on IC with team leadership