Product Line Marketing Manager
Core
Develop and execute product line strategy for Passenger Information, Public Address, and CCTV systems for trains and buses to increase market share and profitability.
Role type
Product Line Marketing Manager
Builds
Go-to-market strategies, product positioning, and commercial offers for rail transit systems
Domain
Rail transit / Transportation systems
Deliverable
product features
Required skills
Market analysis, strategic planning, product positioning, stakeholder collaboration, tendering support, content creation, customer engagement
Preferred skills
Industrial environment experience, tendering activities, marketing content creation
Technologies
Passenger Information Systems, Public Address Systems, CCTV systems
Responsibilities
Analyze market, customer, and competitor data to generate actionable insights; Define and maintain product positioning and competitive differentiators; Support tendering activities by enhancing commercial offer positioning; Collaborate with cross-functional teams on product roadmap and business case development; Engage with customers and industry stakeholders to drive business growth.
Seniority
Mid-Senior, hands-on IC