App Marketing & CRM Specialist
Core
Collect structured competitor data to build value propositions and support market intelligence; manage CRM system adoption, data quality, and reporting for sales teams.
Role type
App Marketing & CRM Specialist (Market Intelligence & CRM Operations)
Builds
Competitive intelligence reports, CRM dashboards, market studies, marketing content, and product promotion materials.
Domain
Rail transit equipment and services
Deliverable
dashboards & analysis
Required skills
Competitive analysis, CRM administration, data collection and management, market research, content creation, stakeholder collaboration
Preferred skills
B2B sales process knowledge, data analytics, project management
Technologies
CRM systems (Salesforce or similar), data visualization tools, content management systems
Responsibilities
Onboard and train CRM users; partner with IT on CRM enhancements; conduct competitive analyses and market studies; develop marketing communications and content.
Seniority
Individual Contributor, operational support level