Brand Manager, IT
Core
Bridge between brand teams and affiliate/geo commercial teams to maximize value from digital marketing and data analysis activities.
Role type
Senior Brand Manager, IT
Builds
Global and area technology implementations and digital solutions for affiliate business strategies
Domain
Healthcare (Pharmaceuticals) + Digital Marketing & IT
Deliverable
product features
Required skills
IT consultancy, digital solutions, business process analysis, system lifecycle management, digital strategy, project management, external partner management, regulatory compliance, ROI analysis, change management, bilingual communication (French/English)
Preferred skills
UX, web design, SEO, SEM, web analytics, social media, Sales/CRM data management, data management policies
Technologies
Mobile, UX, web build, marketing, SEO, SEM, web analytics, social media, CRM, data management tools
Responsibilities
Provide technology advice to create value-added digital activities; Understand local business landscape to identify technology opportunities; Build relationships with BTS management and teams; Manage implementation of global/area systems; Define and oversee delivery of technology projects; Prioritize portfolio initiatives based on business impact; Ensure compliance with local regulatory frameworks; Help customers make business-savvy decisions on risk, costs, and ROI; Maximize platform usage through stakeholder liaison; Foster innovation and manage change; Work with external partners on technology usage; Promote Commercial BTS solutions; Understand external technical environment impact on AbbVie; Manage external service provider relationships.
