Especialista Mensageria Sr.
Core
Senior specialist responsible for structuring WhatsApp channel strategy, optimizing conversational bot flows, and planning integrated marketing campaigns to drive lead generation and conversion for automotive brands.
Role type
Senior Marketing & Channel Strategy Specialist (WhatsApp)
Builds
WhatsApp marketing campaigns, conversational bot flows, and integrated media initiatives for automotive brands
Domain
Automotive industry + Digital Marketing & Conversational AI
Deliverable
product features
Required skills
CRM management, conversational marketing automation, stakeholder management, data-driven decision making, performance analysis, project planning and execution, knowledge of visualization tools (Excel, Power BI, Looker Studio)
Preferred skills
Experience with AI, Machine Learning, and Augmented Reality in marketing contexts, intermediate English, Spanish
Technologies
WhatsApp, CRM platforms, Power BI, Looker Studio, Google Data Studio
Responsibilities
Structure WhatsApp channel strategy for different brands, identify improvements in bot journeys and conversational flows, plan online/offline media campaigns and events with agencies, monitor KPIs and generate insights for performance optimization, develop strategies to maximize WhatsApp channel usage
Seniority
Senior, hands-on IC