(Associate) Brand Manager, HCV
Core
Lead patient experience insights and develop patient-centric strategies for the HCV brand, focusing on engagement and customization within the AbbVie business code.
Role type
Associate Brand Manager (HCV)
Builds
Patient-centric marketing strategies, Brand Plans, and in-field engagement tactics for Hepatitis C products.
Domain
Biopharmaceuticals, Hepatitis C (HCV), Patient Journey Management
Deliverable
product features
Required skills
Strategic marketing planning, cross-stakeholder collaboration, budget and P&L management, ROI tracking, brand positioning, multi-channel marketing execution
Preferred skills
Primary Care marketing experience, Hepatitis/GI/Meta/Cardiovascular therapeutic knowledge, digital marketing expertise, finance principles
Technologies
None explicitly stated
Responsibilities
Synthesize patient insights to identify target segments and drive Close Loop Marketing; develop and challenge Brand Team strategies for patient-centricity; guide design and implementation of innovative marketing activities; monitor brand KPIs and manage budget/brand P&L; coordinate preparation of Long Range Plan; support In-field Team to maximize differentiating engagement.
Seniority
Associate (0-3 years implied by 'Associate' title and '3 years experience' requirement)
