Performance Marketing Specialist (m/w/d)
Core
Develop digital marketing strategy, implement KPI frameworks, and optimize campaigns for lead generation and conversion using AI tools and data analytics.
Role type
Performance Marketing Specialist
Builds
Digital marketing campaigns, SEO strategies, CRM systems, and performance dashboards
Domain
Digital Marketing / Transportation Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital marketing strategy, KPI framework implementation, AI tool integration, SEO strategy, CRM management, Web analytics (GA4, Search Console), Data visualization, HTML/CSS/JavaScript basics, Insight derivation from large datasets
Preferred skills
SEMrush, Screaming Frog, Marketing automation, International market experience
Technologies
SAP Sales Cloud, Google Analytics (GA4), Google Search Console, SEMrush, Screaming Frog, Claude
Responsibilities
Develop and steer international marketing initiatives, Create performance reports and dashboards, Optimize organic search visibility and tracking, Manage CRM system development, Evaluate new marketing technologies
Seniority
Mid-level (3-5 years experience)
