Analista de Desenvolvimento de Mercado e Produtos
Core
Develop and execute marketing strategies, product launches, and Go-to-Market plans to strengthen brand presence and drive business growth.
Role type
Product Marketing Manager
Builds
Marketing campaigns, product launch strategies, sales enablement materials, and brand positioning
Domain
Rail transport equipment and logistics
Deliverable
product features
Required skills
Product marketing strategy, Go-to-Market planning, market trend analysis, campaign management, sales support content creation, event coordination, performance metrics management
Preferred skills
Spanish (intermediate), automotive/motorcycle parts market knowledge, experience with industry influencers and event organizers
Technologies
None stated
Responsibilities
Develop and execute marketing strategies aligned with company objectives; Plan product launches and build Go-to-Market strategies; Analyze market trends and consumer behavior; Create demand generation and brand strengthening campaigns; Produce sales support materials and technical training content; Coordinate participation in trade shows, events, and workshops; Manage performance indicators and marketing budget; Strengthen relationships with media, influencers, and industry partners
Seniority
Mid-level, hands-on IC
