Media Network Insights Analyst
Core
Client-facing analyst generating campaign reporting, ROI analysis, and actionable insights for digital advertising clients using Dollar General's first-party data.
Role type
Client-facing media insights analyst
Builds
Campaign performance reports, ROI stories, and strategic recommendations for digital advertising clients
Domain
Retail media / Digital advertising
Deliverable
Dashboards & analysis
Required skills
Data transformation from disparate sources, storytelling with data, digital marketing KPIs knowledge, basic SQL, Microsoft Excel, Tableau
Preferred skills
Marketing mix modeling, multi-touch attribution, Power BI, Google Ad Manager, The Trade Desk, Python
Technologies
SQL, Python, Tableau, Power BI, Google Ad Manager, The Trade Desk
Responsibilities
Lead campaign reporting and end-of-campaign insights for assigned clients; Perform ad-hoc analyses on historical performance and customer panel data; Build ROI narratives leveraging digital advertising effectiveness data; Evaluate cross-network campaign trends and identify root causes; Collaborate with sales, media buying, and agency partners to deliver client objectives
Seniority
Junior to Mid-level, hands-on IC
