KM - Influencer Marketing Manager (Paid Ads Performance Focus)
Core
Manage the entire influencer lifecycle for paid ad campaigns, from sourcing creators to launching content and measuring ROAS.
Role type
Influencer Marketing Manager (Paid Ads Performance Focus)
Builds
Paid ad campaigns using influencer content for clients
Domain
Digital Marketing / Influencer Marketing / Paid Social
Deliverable
client delivery
Required skills
Creator sourcing, contract negotiation, UGC scriptwriting, project management, performance analysis, ad platform management
Preferred skills
Whitelisting experience, Spark Ads expertise, creative testing framework design
Technologies
TikTok, Instagram, YouTube, Meta Ads
Responsibilities
Source UGC creators and influencers across TikTok, Instagram, and YouTube; Write performance-based UGC scripts optimized for Meta ads; Coordinate product seeding and shipping with clients and creators; Monitor and report on ROAS, CTR, and revenue performance; Identify top-performing creators and scale usage across campaigns