Product Marketing Lead
Core
Define positioning and messaging for an AI-powered creative control platform, driving product launches and competitive intelligence to support enterprise sales.
Role type
Product Marketing Lead (GTM Strategy)
Builds
Product launches, messaging frameworks, competitive intelligence programs, sales enablement content, and partner co-marketing narratives.
Domain
AI/ML, Creative Technology, AdTech, Marketing Technology
Deliverable
product features
Required skills
Product marketing leadership, strategic positioning, narrative storytelling, competitive intelligence, sales enablement, cross-functional collaboration, technical translation, enterprise GTM strategy
Preferred skills
Experience in creative technology, adtech, martech, analytics software, building new categories, partner ecosystem management
Technologies
AI-powered creative scoring platforms, digital media ecosystem integrations
Responsibilities
Own product positioning and messaging across multi-persona audiences; drive end-to-end product launches; build and maintain competitive intelligence; develop sales enablement content; translate technical product capabilities into compelling stories; support partner and co-marketing narratives.
Seniority
Senior, hands-on IC
