Product Analyst — Growth & GTM
Core
Own the go-to-market strategy for new product capabilities, defining target users, positioning, pricing, and validating launches through beta programs.
Role type
Product Analyst (Growth & GTM)
Builds
New product features and GTM strategies for audit and accounting software
Domain
Fintech / Accounting & Audit Software
Deliverable
product features
Required skills
User research, market analysis, pricing strategy, beta program management, data analysis, product positioning
Preferred skills
Experience in B2B SaaS, knowledge of accounting/audit domains, experience with GTM strategy
Technologies
None stated
Responsibilities
Define target user segments and unmet needs before roadmap hardening, synthesize usage data and sales signals into a unified user point of view, define product positioning and value proposition, analyze willingness-to-pay and comparable value to inform pricing, design and run beta programs to validate product-market fit, monitor post-launch performance and feed insights back into product development