Production Lead

## About the Role DTCo Production Leads play an important role in customer acquisition for our portfolio of clients. They lead briefing and project management for our content teams to bring some of the most cutting edge brands to life and add real value to their growth through designing paid ads that run on Meta, TikTok and YouTube. This role reports to an ACD/CD. This is a contract role. ## Responsibilities ### Concept - You'll brainstorm and ideate creative, primarily for Meta but occasionally for TikTok and YouTube, analyzing previous performance to guide decisions - You'll lead the concepting of production briefs, development of story/mood boards and bring ideas to life by filming UGC - You'll lead briefing for our Producers and Editors - You'll define scopes and timelines for production and design projects - You'll monitor social and creative landscape for the "next" thing ### Execution - You'll design and edit static, animation and video ads - You'll sustain brand voice through direct response ad copy and uphold brand guidelines - You'll follow and guide junior team members through platform best practices - You'll uphold QA standards for the team - You'll execute UGC and studio production ### Organization and Project Management - You'll collaborate with Account teams on everything from ad analysis to concepting new briefs - You'll lead internal communication around project timelines and deliverables for our Production Associates and Video Editors - You'll guide junior team members through best practices - You'll contribute to a DTCo culture that pushes for a high volume of quality content - You'll ensure that briefs are actionable and that monthly deliverables are met - You'll seek to solve content problems through creativity and with appropriate urgency ### Client facing - You'll attend client kick offs and break out sessions - Support client facing communications and updates ## Qualifications - 4-5 years experience in direct response ad design or relevant experience across both video and static mediums in an advertising or creative agency environment, with a portfolio that demonstrates this skill set - Strong eye for detail, organization, and project management skills - Experience managing team resource allocation - Some experience mentoring other junior team members - Excels in working cross-functionally, bringing your own + others' ideas to life - Inspired by scrappy creativity and the social landscape: comfortable creating stills + short video on iPhone - Proficient in Adobe Photoshop/Illustrator/Premiere/After Effects/Canva/CapCut/etc. - Comfortable testing new tools to enhance and streamline work (eg. AI-driven, generative tools) ## Intangibles - Primary: Organized, Proactive, Communicative - Secondary: Gumption, Humble, Curious ## Team Player - Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary. - A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.