Sr. Analyst, Marketing Commercialization Home Cleaning
Core
Sr. Analyst driving brand growth and market performance for Blem and Mr. Músculo in the Southern Cone region through consumer insights, business analysis, and campaign execution.
Role type
Senior Marketing Commercialization Analyst
Builds
Brand initiatives, product launches, and communication campaigns for Blem and Mr. Músculo
Domain
FMCG / Home Care
Deliverable
product features
Required skills
Consumer insights, Business analysis, Project management, Campaign execution, Agency management, Market analysis, Strategic planning, Cross-functional collaboration
Preferred skills
Brand marketing experience, Innovation projects, Launch management
Technologies
Office suite
Responsibilities
Analyze market, consumer, and competitor trends to identify growth opportunities; Transform consumer and business data into actionable marketing recommendations; Co-lead new product launches and brand initiatives across Southern Cone markets; Drive execution of brand priorities and coordinate project implementation; Conduct competitive and performance analysis; Develop and implement communication campaigns with agencies and partners; Manage agency relationships to align with strategic objectives.
Seniority
Senior, hands-on IC