Marketing Manager
Core
Lead strategy and go-to-market execution for LEAP AU's Practice Areas of Law, driving adoption of legal tech solutions for lawyers.
Role type
Senior B2B Product Marketing Manager
Builds
Legal practice management software and AI suite for law firms
Domain
LegalTech / Professional Services
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, content marketing, audience positioning, event management, sales enablement, data analysis
Preferred skills
Legal tech experience, podcast production, CPD event management, CMS (Storyblok), marketing automation (Salesforce/Pardot)
Technologies
Storyblok, Salesforce, Pardot
Responsibilities
Define positioning and messaging for six practice areas; execute launch plans for new app and feature releases; produce expert content (blogs, guides, thought leadership); organize CPD events, webinars, and industry conferences; manage social media and sales enablement materials; measure campaign impact and product adoption; utilize AI for research and content production
Seniority
Senior, hands-on IC
