Head of Demand Gen
Core
Build and scale systems to generate high-quality B2B pipeline for an AI operating system serving home service businesses (plumbing, HVAC, electrical).
Role type
Head of Demand Generation (Growth Lead)
Builds
AI-powered growth systems, automations, and pipeline generation engines for SMB, mid-market, and enterprise clients.
Domain
B2B SaaS / AI / Home Services
Required skills
B2B pipeline generation, growth experimentation, funnel optimization, paid media management, outbound strategy, AI automation implementation, data analytics, GTM strategy, team scaling
Preferred skills
Series B/C startup experience, Vertical SaaS background, inbound/outbound system building, founder mentality
Technologies
AI agents, ServiceTitan integration, paid ad platforms, automation tools
Responsibilities
Own pipeline generation across SMB, mid-market, and enterprise; execute demand gen strategy (inbound + outbound); optimize funnel conversion; run experiments on channels, messaging, and GTM motions; manage attribution and performance metrics; build AI-driven growth systems; scale the demand gen team
Seniority
Senior, hands-on IC with strategic ownership
