Brand Marketing Manager, Content & Campaigns
Core
Plan and execute integrated brand marketing campaigns, transforming thought leadership and market intelligence into compelling content and stories for global energy markets.
Role type
Brand Marketing Manager (Content & Campaigns)
Builds
Integrated brand marketing campaigns, content assets, and audience-focused stories
Domain
Energy, commodities, financial information
Required skills
Integrated campaign planning, copywriting, storytelling, project management, stakeholder coordination, performance monitoring, AI tool utilization
Preferred skills
Energy sector experience, large-scale brand program support, SEO/social media/paid media knowledge, marketing technology platforms (Salesforce, Marketo, Adobe)
Technologies
Microsoft Copilot, ChatGPT, Gemini, Salesforce, Marketo, Adobe Experience Manager, Adobe Analytics
Responsibilities
Plan and execute integrated brand marketing campaigns; Transform thought leadership into compelling campaign concepts; Coordinate campaign activation across multiple teams; Manage editorial calendars and content workflows; Use AI tools to improve content creation and workflow efficiency; Monitor campaign performance and develop optimization recommendations
Seniority
Mid-level, hands-on IC