Head of Marketing Technology
Core
Architecting and building the end-to-end marketing technology stack to personalize, automate, and measure customer relationships for a fintech company.
Role type
Senior IC Head of Marketing Technology (Growth Engineering)
Builds
Marketing automation (MAP), customer data platforms (CDP/CRM), multi-touch attribution models, A/B testing infrastructure, CMS/headless architecture, and AI agents for workflow automation.
Domain
Fintech / Consumer Marketing Technology
Deliverable
production ML models | product features | infrastructure
Required skills
Python, JavaScript, SQL, Marketing Automation Platforms (Iterable, Braze, SFMC), Customer Data Platforms (Segment), Multi-touch Attribution Modeling, API Integration, Technical SEO, CRO, AI Agent Deployment
Preferred skills
B2C or consumer fintech experience
Technologies
Iterable, Braze, SFMC, Segment, Python, JavaScript, SQL, Cursor, Claude, CodeRabbit, GitHub Enterprise, Datadog, Snowflake, AWS
Responsibilities
Architect and own the end-to-end marketing technology stack; Write scripts, automations, and API integrations; Own the data schema and governance for customer data; Build and maintain multi-touch attribution models; Set up and embed A/B testing frameworks; Own technical SEO and CRO infrastructure; Implement CMS/headless architecture; Build promotion and voucher management systems; Deploy AI agents to automate MarTech workflows.
Seniority
Senior, hands-on IC
