Senior Specialist, Product Marketing - Multi Assets
Core
Spearhead product marketing initiatives to enhance awareness, adoption, and engagement of S&P DJI's multi-asset offerings in the insurance, bank, and asset management landscape.
Role type
Senior Product Marketing Specialist (Multi-Asset)
Builds
Index solution narratives, content strategies, and go-to-market plans for multi-asset benchmark offerings.
Domain
Financial Services / Capital Markets / Insurance
Deliverable
product features
Required skills
Content strategy and development, Product positioning and messaging, Go-to-market strategy execution, Market research and competitive analysis, Account-based marketing, Performance metrics and reporting
Preferred skills
Multi-asset investment strategies knowledge, Insurance industry experience, Product launch experience, Digital marketing channel familiarity
Technologies
None stated
Responsibilities
Design and implement comprehensive content marketing strategies; Develop and refine positioning and messaging for multi-asset index solutions; Lead go-to-market strategies for new index launches; Collaborate with Compliance and Legal to ensure regulatory alignment; Conduct market research to identify trends and customer needs; Engage with key partners and clients to promote adoption; Establish KPIs and report on marketing initiative success.
Seniority
Senior, hands-on IC
