Senior Product Marketing Manager - Cybersecurity
Core
Define product positioning, messaging, and go-to-market strategies for a cybersecurity platform, translating technical capabilities into clear narratives for customers and sales teams.
Role type
Senior Product Marketing Manager (Cybersecurity)
Builds
Cybersecurity platform positioning, sales enablement materials, competitive battlecards, and go-to-market programs
Domain
Cybersecurity / Enterprise Security Technology
Deliverable
product features
Required skills
Product marketing, competitive intelligence, content development, sales enablement, cybersecurity domain knowledge, go-to-market strategy, project management
Preferred skills
Platform marketing experience, enterprise security sales support, analyst relations, win/loss analysis, security frameworks knowledge
Technologies
SIEM, threat detection and response, security analytics, XDR, NDR, endpoint security, cloud security, SOC operations
Responsibilities
Develop product positioning and messaging; conduct competitive analysis and create battlecards; train sales teams on product and cybersecurity concepts; create marketing content and multimedia narratives; lead product launches and go-to-market programs
Seniority
Senior, hands-on IC
