Creative Strategist, Raven
Core
Drive creative testing roadmaps and growth experiments for Raven's telehealth platform to optimize purchase decision making and conversion.
Role type
Senior growth marketing strategist (creative focus)
Builds
High-performing ad creatives, landing pages, email funnels, and quiz funnels for a Canadian telehealth platform
Domain
Healthcare / Direct-to-Consumer (DTC) / Performance Marketing
Deliverable
product features
Required skills
Creative production management, growth marketing strategy, digital marketing analytics, competitor research, conversion optimization, cross-functional collaboration
Preferred skills
Experience with creative briefing tools (Magic Brief, Motion, Foreplay, Notion, Asana), scaling conversion volume within CAC targets, startup environment adaptability
Technologies
Google Analytics, Google Ads, Meta Ads, Magic Brief, Motion, Foreplay, Notion, Asana
Responsibilities
Maintain a pipeline of creative testing across marketing channels, collaborate with creative teams to develop high-performing ad creatives, deepen understanding of customer personas, conduct competitor research in DTC marketing, develop innovative concepts to drive business growth
Seniority
Senior, hands-on IC
