Manager, Schools Marketing & Priority Programs
Core
Lead strategic planning and delivery of integrated, multi-channel go-to-market programs for school (faculty) marketing and priority cohort initiatives (Indigenous, regional, low socio-economic) to drive student acquisition and growth.
Role type
Manager, Schools Marketing & Priority Programs
Builds
Integrated marketing programs, student acquisition campaigns, and priority audience engagement initiatives
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Marketing strategy, go-to-market planning, integrated campaign delivery, paid/earned/owned media management, team leadership, stakeholder engagement, data analysis, performance reporting
Preferred skills
Higher education sector experience
Technologies
Marketing automation, CRM, digital experience platforms
Responsibilities
Lead multidisciplinary team to deliver marketing outcomes; develop strategic business insight; optimize marketing performance through data analysis; build partnerships with key stakeholders; manage school and priority cohort initiatives
Seniority
Manager, hands-on leadership