Publishing Manager – Market & Concepts
Core
Identify market opportunities and shape testable mobile game concepts by analyzing trends, mechanics, and player behavior.
Role type
Senior Publishing Manager (Market & Concepts)
Builds
Testable game concepts, briefs, and references for mobile games
Domain
Mobile gaming, market research, creative strategy
Required skills
Mobile game market analysis, concept development, brief creation, cross-functional collaboration, AI tool usage, trend identification, validation testing
Preferred skills
Hybrid-casual/puzzle/idle/arcade experience, playable ads, market research, Unity, Figma, Claude, Cursor
Technologies
Unity, Figma, Claude, Cursor
Responsibilities
Research mobile game trends, genres, mechanics, and player behavior; Identify promising market opportunities and new game directions; Turn insights into concepts, briefs, references, and testable ideas; Test and validate new concepts; Use AI to accelerate ideation, visual exploration, and prototyping; Review market and test signals to decide what to pursue, iterate, or stop; Share learnings and opportunities across the Publishing team (via careerplan.io/jobs/32-00E-DB-276-publishing-manager-market-concepts-at-crazylabs)
