Marketing Planning Analyst
Core
Drive best practice in marketing vendor selection, agency alignment, and budget allocation to optimize value and reduce costs.
Role type
Marketing Planning Analyst
Builds
Optimized marketing vendor portfolios and agency operating models aligned with Enterprise Marketing framework
Domain
Marketing operations and procurement
Deliverable
product features
Required skills
Strategic marketing planning, vendor negotiation, agency management, quantitative and qualitative analysis, budget optimization
Preferred skills
SAP proficiency, payment process knowledge
Technologies
SAP
Responsibilities
Drive best practice marketing vendor selection and onboarding; Guide agency alignment with Enterprise Marketing framework; Collaborate on budget allocation decisions; Extract insights through data analysis; Advise senior stakeholders on media landscape and best practices
Seniority
Mid-level, hands-on IC
