Field Marketing Lead
Core
Shape market understanding of legal tech portfolio through positioning, differentiation, and customer-centric narratives to drive pipeline and revenue.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Market narratives, positioning frameworks, and GTM alignment for legal tech products
Domain
Legal technology / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, market and competitive insight, ICP and persona definition, positioning and messaging strategy, cross-functional collaboration, data-driven decision making, AI workflow design
Preferred skills
Enterprise software experience, strategic storytelling, win/loss analysis, AI tool implementation
Technologies
AI tools for call analysis, competitive monitoring, and content review
Responsibilities
Develop deep market and competitive insight; Update and evolve ICPs, personas and use cases; Apply positioning and differentiation across all content and assets; Activate positioning across the GTM organization through launch alignment and strategic field engagement; Partner with Sales Enablement to embed messaging frameworks; Design, test and run AI-assisted PMM workflows
Seniority
Senior, hands-on IC
