Creator Marketing Lead - Affiliate & Creator Commerce
Core
Lead strategic direction and build scalable capabilities for creator-led commerce and affiliate programs to drive brand relevance and commercial impact.
Role type
Senior IC creator marketing lead (affiliate & commerce)
Builds
Scalable operating models, processes, tools, and technology for creator commerce across markets
Domain
Fashion retail + Creator economy/affiliate marketing
Deliverable
product features
Required skills
Creator/affiliate marketing strategy, scaling commercial programs, strategic planning, affiliate platform expertise, budget management, stakeholder management, team leadership
Preferred skills
Performance-driven partnership management, cross-functional collaboration, balancing short-term results with long-term relationships
Technologies
Affiliate platforms, tracking, attribution tools
Responsibilities
Define and drive creator affiliate and commerce strategy; Build scalable operating models and tools; Shape quarterly strategies and budget allocation; Identify commercial opportunities and define activation plans; Lead and guide specialists in campaign execution; Oversee campaign performance and stakeholder alignment; Evolve the creator commerce offering based on insights