Creative, Social - Social & Creator Content Team
Core
Develop social-first creative concepts and executions for H&M across multiple social channels and creator-led initiatives.
Role type
Senior Creative, Social
Builds
Platform-native social content and creator-led campaigns for H&M
Domain
Fashion retail / Social media marketing
Required skills
Social-first creative thinking, cultural insight translation, platform-native content creation, creator collaboration, cross-channel campaign development, brand identity protection
Preferred skills
Fashion/lifestyle industry experience, TikTok/Instagram expertise, fast-moving environment adaptability
Technologies
TikTok, Instagram
Responsibilities
Develop social-first concepts and creative executions across multiple channels; Create platform-native ideas based on audience behavior and cultural context; Develop creator-led content and translate ideas into inspiring briefs; Adapt creative ideas based on channel needs and performance learnings; Collaborate with creatives, strategists, and producers to execute campaigns; Challenge existing formats to move H&M's social presence forward
Seniority
Senior, hands-on IC
