Channel Manager, Organic Social
Core
Define and drive H&M's global organic social media strategy, ensuring channels remain culturally relevant and aligned with business objectives.
Role type
Senior IC channel manager (organic social)
Builds
Global organic social presence, content calendars, and engagement strategies for H&M
Domain
Fashion retail + social media marketing
Deliverable
product features
Required skills
global social media strategy, team leadership, audience development, performance analytics, crisis management, stakeholder alignment, operational governance
Preferred skills
strategic thinking, talent development, data-driven decision making, cross-functional collaboration, cultural awareness
Technologies
social media platforms, reporting frameworks, content management systems
Responsibilities
Define and evolve global Organic Social strategy; Lead, coach, and develop the Organic Social team; Drive channel growth through audience development and platform innovation; Own the overall Organic Social content calendar; Ensure efficient social operations across planning and workflows; Own Organic Social KPIs and performance measurement; Translate performance insights into actionable recommendations; Lead crisis management coordination across social platforms.