Marketing Research & Intelligence
Core
Conducts market research and competitive intelligence projects to help the business understand customers, competitors, and markets.
Role type
Specialist Marketing Research & Intelligence Analyst
Builds
Actionable insights and recommendations for marketing and business stakeholders
Domain
Marketing, Competitive Intelligence, Market Research
Deliverable
dashboards & analysis
Required skills
Market research design, Competitive intelligence, Data analysis, Vendor management, Data privacy compliance, Stakeholder collaboration
Preferred skills
Technology/B2B sector experience, Syndicated data sources (IDC, Gartner, Forrester), Power BI, Statistics/Quantitative methods, AI tools for research synthesis
Technologies
Power BI, IDC, Gartner, Forrester
Responsibilities
Design and execute research studies, Analyze advertising and campaign trends, Translate research results into actionable insights, Manage external research vendors, Maintain research data repositories, Collaborate with internal stakeholders on business questions
Seniority
Mid-level Specialist (3-5 years experience)