Marknadschef
Core
Develop and execute annual/quarterly marketing plans, campaigns, and brand messaging for the Swedish market to drive demand and support commercial objectives.
Role type
Senior Marketing Manager (Consumer Electronics/Durables)
Builds
Integrated digital and offline marketing campaigns, localized brand content, and lead-generation programs
Domain
Consumer electronics, household products/appliances, consumer durables, FMCG, retail, e-commerce
Deliverable
product features
Required skills
Marketing strategy planning, market and competitor research, digital marketing (website, email, social media, search), campaign management, brand localization, event coordination, budget management, cross-functional collaboration with Sales/Product
Preferred skills
Additional Nordic language skills, experience in consumer electronics or household products
Technologies
Digital marketing channels (website, email, social media, search)
Responsibilities
Develop and execute marketing plans aligned with business objectives, manage lead-generation initiatives across the customer journey, coordinate local events and partnerships, manage the local marketing budget and ROI, collaborate with Sales and global teams to adapt strategies
Seniority
Senior, hands-on IC with management responsibilities