Senior CRM- och kundanalytiker till Västtrafik
Core
Senior CRM and customer analyst using data and analysis to improve customer experiences and drive sustainable travel adoption.
Role type
Senior IC data analyst (CRM & Customer Insights)
Builds
Customer segmentation models, target groups, data logic, campaign analyses, and decision support for sustainable travel initiatives.
Domain
Public transport / Customer analytics
Deliverable
dashboards & analysis
Required skills
SQL, Power BI, CRM data analysis, customer segmentation, A/B testing, statistical analysis, Microsoft Dynamics 365
Preferred skills
Microsoft Dynamics 365 Customer Insights, Marketing Automation platforms, Azure Data Lake, Databricks, Jira, AI-based analysis
Responsibilities
Analyze customer data, travel patterns, and behaviors to identify business opportunities; Develop segmentation models and target groups; Create reports and visualizations in Power BI; Evaluate campaigns and communication effectiveness; Collaborate with CRM strategy and IT teams.
Seniority
Senior, hands-on IC