Director, Marketing Operations - Mid Atlantic South (Hybrid)
Core
Drive operational excellence in marketing and advertising process management, financial oversight, performance tracking, and mar-tech optimization for Exelon and its operating companies.
Role type
Director, Marketing Operations
Builds
Integrated marketing campaigns, analytics dashboards, and standardized brand assets across multiple utility regions.
Domain
Energy Utility / Marketing Operations
Required skills
Marketing operations management, Budget management ($5M-$20M), Marketing analytics, Process optimization, Change management, Stakeholder management, Strategic planning, Brand governance, Data visualization (Power BI)
Preferred skills
Advanced degree in engineering/business/law/marketing, Energy utility regulatory experience
Technologies
Power BI, Mar-tech tools
Responsibilities
Establish a Marketing Research & Analytics Center of Excellence, Coordinate cross-OpCo marketing initiatives, Foster cross-functional collaboration and content alignment, Oversee agency partnerships and brand governance
Seniority
Director, Management