Influencer Marketing Specialist
Core
Develop and manage influencer marketing campaigns to drive traffic, sales, and brand awareness for a fashion retailer.
Role type
Influencer Marketing Specialist
Builds
Influencer campaigns, content assets, and brand partnerships
Domain
Fashion retail / Digital marketing
Deliverable
product features
Required skills
Influencer marketing, relationship management, negotiation, budget management, KPI tracking, content curation, Google Analytics 4, Excel
Preferred skills
Fashion industry interest, analytical skills, structured approach
Technologies
Google Analytics 4, Excel
Responsibilities
Build and maintain long-term relationships with influencers, agencies, and content creators; Drive traffic, sales, and brand awareness; Manage budget and track KPIs; Ensure high-quality content delivery for newsletters, social media, website, and stores; Negotiate brand-aligned collaborations; Collaborate with internal teams to align campaigns with brand messaging.